Leadership, Innovation, and Audience Engagement in the Digital Era

The Hong Kong Chinese Orchestra (HKCO), established in 1977, is internationally recognized as the world’s leading Chinese orchestra and serves as a Cultural Ambassador for Hong Kong. In addition to its many artistic accolades, HKCO has also been honoured for its excellence in management, corporate governance, promotional initiatives, and arts education projects.


In this guest lecture, Dr. Chin will share insights from her distinguished career, highlighting her visionary leadership, commitment to cultural preservation, and innovative strategies in advancing the Hong Kong Chinese Orchestra. Drawing on over 20 years of experience in arts administration, she will discuss key aspects of corporate governance, organizational direction, strategic marketing, brand development, and event management. Dr. Chin will also address how digital advancements and mobile technologies are shaping audience engagement and outreach strategies.